Don't make my silly Adwords mistake

I have been in and out of Adwords for years. Recently I tried display ads. They have some free photos you can include which look nice, so it ends up being a fairly nice looking ad. So recently when I set up my campaign I spent the usual 30 minutes navigating through their confusing UI, thought I had things looking pretty good, and kicked it off. Came back about 4 hours later ... no activity. No clicks. No views. Nothing. Well, that's a little weird I thought. Does Google not like me? However, the ad campaign was active. I wasn't banned or anything. Hmmm, maybe it just hasn't hit their servers yet.

Waited another 24 hours, still nothing. I was getting ready to write them a nasty letter, possible figure out how to contact them by phone when I noticed the calendar at the top of the page "show activity for". The damn thing was set to like a month ago. Switched it to today and there was activity after all.

Silly mistake. Maybe someone else can learn from me. However, I'm a software developer, so I figure I'm relatively comfortable around complexities. However, I find Google's interfaces to be really confusing. Google analytics still holds a lot of mystery for. I'm like, what the hell am I looking it. How could the old Webalizer be understandable in 5 seconds but Google's remain a mystery for years. Oh well. ha ha

Last edited: Jul 28, 2023
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