Google and Yahoo anti spam update in Feb 2024

In February 2024, Google and Yahoo will change their approach towards bulk email senders. In their next anti-spam email update, both Gmail and Yahoo Mail will monitor and take action against anyone who sends more than 5,000 emails a day.

Unfortunately, this anti-spam update doesn’t focus on cold emailers. The 5,000 emails a day limit combined with the one-click unsubscribe link suggests that these changes are targeted towards email marketers.

So, if your email marketing campaign is sending out more than 5,000 emails a day, make sure you change and reduce the amount of emails your sending.